ceo.cafe
Pull up a chair

The third place for CEOs.

Field guides to the calls nobody else in your building has made, every source shown. First-person accounts from CEOs follow, under real names.

  • $0, now and later
  • No application
  • No revenue floor
A drawing of the corner table, seen from above:
  1. On the table: the field guides, open, every source shown.
  2. Your chair, already pulled out. One field, no application.
  3. The bench. Empty tonight; it fills as regulars arrive.

Nobody else in the building has made this call

The help that exists asks you to apply, interview, pay and wait before you hear a word from a peer. Here you read first.

  1. 86%

    Most new CEOs are doing it for the first time.

    86% of CEOs appointed across 13 major stock indices in 2025 had never held the job before. Russell Reynolds, CEO Turnover Index 2025.

  2. 10 pts

    Leaders are lonelier than the people they lead.

    Gallup's State of the Global Workplace 2026 (263,810 respondents) finds leaders 10 points more likely than individual contributors to report a lot of loneliness the previous day. Gallup, 2026.

  3. 2 in 3

    Two in three get no outside advice.

    Nearly all of them say they would want it. Stanford GSB and The Miles Group, 2013.

What the paid rooms ask of you, and what this one does

The full comparison
Dimension VistageChief Executive programme HamptonCore group ceo.cafeThe archive and House Blend
What it costs a year About $16,560, plus a $2,500 initiation fee Vistage publishes no price. Independent reviews, 2024 to 2026. [1][2][3] $15,000, plus an initiation fee of an unpublished amount Hampton publishes no price. Independent reports, 2025 to 2026. [4][5] $0 Reading and the weekly email are free and will stay free.
What it costs in time One full day a month, plus a monthly one-to-one Cadence from vistage.com. Reviewers size it at 100 to 130 hours a year. [6][2][3] About three hours a month, ten months a year From Hampton's FAQ. Optional events on top. [7] Six minutes on a Thursday One email a week. A story reads in six to nine minutes.
Who is allowed in Companies with $5M+ in annual revenue A separate programme covers $1M to $4M. [6][8] $3M+ revenue, $3M+ raised, or a $10M+ exit, and one of 18 cities Hampton says about 2% of applicants are accepted. [9] Anyone can read. You run the company to pull up a chair. No revenue floor, no age cap, no city, no funding test.

Vistage and Hampton publish no prices; the figures are from independent reviews dated 2024 to 2026, sourced on the comparison page. Reading will not make you show up. A table will.

Who pulls up a chair

One rule at the door: you run the company. No revenue floor, no age cap, no funding test, no city. These are the four chairs we built it for.

  • You were hired, not founded.

    A board that expects a transformation, a leadership team you did not choose, and no founder network that counts you. The board fight.

  • You built it without investors.

    Too big for the founder meet-ups, below every peer group's floor, and nobody on the team you can say the hard number to. Money, raised or refused.

  • You are doing it alone.

    No co-founder to call at two in the morning, in a city no chapter has reached. The personal cost.

  • You have done it before.

    Sold one, running another, and more inclined to give than to take. Tell the call others are about to make.

Politely not for: people who sell to CEOs, aspiring CEOs, and anyone looking for a badge. Vendors are welcome to read. The Code of the Cafe.

Start with the expensive ones

All 100 field guides

One decision, told by the CEO who made it

All stories

What a Hardest Call looks like

The first accounts are in editing. Until one is published, the format is shown with a labelled specimen: an invented story, never counted, never indexed.

  1. One decision, named in the first line.
  2. Eight questions, answered in the CEO's own words.
  3. One numbers block: headcount, cost, time.
  4. A real name, role and company.
  5. The CEO approves the final draft before anyone reads it.

Specimen. An invented story that shows the format. Not a real person, not counted, not indexed.

I laid off 14 of 61 people on a Tuesday

Twenty-three days from knowing to doing. Fourteen people out of sixty-one, $1.9M of annual cost removed, and a sales team that never trusted the forecast again. The bootstrapped CEO who made the call walks through every step of it.

The Bootstrapper Specimen A 35-person e-commerce brand, 7 min
  • 61 headcount before
  • 14 people affected
  • $1.9M annual cost removed

Every CEO has a story. Most have never told it.

Eight questions, one editing pass, your name on it. You see the final draft before anyone else does.

Tell your hardest call

What happens after you pull up a chair

  1. Today: one field

    Your work email. No application, no interview, no call to book. Keep reading while you wait.

  2. Within a working day: a person checks

    We confirm you run the company from your domain or a public profile. If we cannot, the answer is “not yet”, never “rejected”.

  3. Every Thursday: House Blend

    Two stories, one number and one question other CEOs are working through. About six minutes, in the gaps of a 62.5-hour week (Porter & Nohria, HBR).

  4. When you are ready: tell one call

    Eight questions, your name, your numbers. You see the final draft before anyone else. Read for as long as you like first.

The rooms open as the table fills

Nothing here opens on a date or counts down. Each room opens at a real threshold, and regulars are let in in the order they pulled up a chair.

  1. The Back Room

    Opens when 30 stories are in the Ledger

    A private board where a regular can ask the thing they cannot ask their own board. A first answer inside 24 hours is the house rule; the proprietor answers if nobody else has.

  2. Dinners

    Opens when 50 regulars are verified

    Eight to twelve regulars, one city, one question on the table. No speakers, no decks, no sponsors in the room.

  3. The Private-Company CEO Benchmark

    Opens when 200 CEOs have answered

    Pay, equity, board, hours, personal liquidity and exit intent for bootstrapped, PE-backed and family-owned CEOs, by revenue band. Free, aggregate only, nobody's answers ever shown.

  4. Table for 8

    Opens after the first dinners, eight seats per table

    A fixed room of eight that meets monthly with a paid facilitator and calls out the dodge. The one thing reading cannot do. Regulars get first refusal, in the order they pulled up a chair.

How the room works

The Code of the Cafe
Free, always.
The whole archive is public. Nothing is gated to capture your email.
Every number has a source.
Guides link their sources and tag their estimates. Stories carry a byline and a bill. Editorial standards.
What is said at the table stays there.
Real names in the Ledger; Chatham House in the Back Room, the dinners and the tables. No selling, no screenshots.
Nobody pays to appear.
Not in a story, not in a guide. One named sponsor per Thursday email, never on the archive. Every count is public.
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