I tripled the price and lost sixty per cent of my customers
A solo founder in Bengaluru raised prices from $29 to $89, lost 61% of accounts in eleven weeks, and ended the year with 2.1x the revenue and four fewer support staff. The part she got wrong was not the price.
- $29 old price (per seat / month)
- $89 new price (per seat / month)
- 1,240 accounts before