The Solo Founder Specimen Founder-CEO · A 12-person software company · Bengaluru, India

The Solo Founder

A specimen profile standing in for the solo founder (now more than a third of new companies), with no co-founder to think out loud with at two in the morning. Used here to demonstrate how a regular's profile renders.

Role: Founder-CEO
Company: A 12-person software company
Based: Bengaluru, India
Years in the seat: 4
First time as CEO: Yes

Stories

1 call

I tripled the price and lost sixty per cent of my customers

A solo founder in Bengaluru raised prices from $29 to $89, lost 61% of accounts in eleven weeks, and ended the year with 2.1x the revenue and four fewer support staff. The part she got wrong was not the price.

The Solo Founder Specimen A 12-person software company 6 min
- $29 old price (per seat / month)
- $89 new price (per seat / month)
- 1,240 accounts before

1 call

I tripled the price and lost sixty per cent of my customers