The Bootstrapper Specimen Founder-CEO · A 35-person e-commerce brand · Ohio, US

The Bootstrapper

A specimen profile standing in for the bootstrapped founder-CEO: no investors, no board, a business that is too big for a small-business group and too unfashionable for a founder network. Used here to demonstrate how a regular's profile renders.

Role: Founder-CEO
Company: A 35-person e-commerce brand
Based: Ohio, US
Years in the seat: 9
First time as CEO: Yes

Stories

1 call

I laid off 14 of 61 people on a Tuesday

Twenty-three days from knowing to doing. Fourteen people out of sixty-one, $1.9M of annual cost removed, and a sales team that never trusted the forecast again. The bootstrapped CEO who made the call walks through every step of it.

The Bootstrapper Specimen A 35-person e-commerce brand 7 min
- 61 headcount before
- 14 people affected
- $1.9M annual cost removed

1 call

I laid off 14 of 61 people on a Tuesday