True, first-person accounts of the hardest calls: the layoff, the co-founder exit, the pricing change that failed. Told by the people who made them, with the numbers attached. Free to read. No application. Real names.
The Ledger has not opened yet. The 4 stories below are labelled specimens: they demonstrate the format so the first real CEO can see exactly what they are agreeing to. Nothing here is a real person, and nothing here counts toward the numbers above.
Twenty-three days from knowing to doing. Fourteen people out of sixty-one, $1.9M of annual cost removed, and a sales team that never trusted the forecast again. The bootstrapped CEO who made the call walks through every step of it.
Half of CEOs report feeling lonely in the role, and 61% of those say it hinders their performance. Two-thirds get no outside leadership advice at all, and nearly all of them say they would want it. In 2025, 86% of newly appointed CEOs worldwide were doing the job for the first time.
The places built to fix this cost between $4,400 and $21,500 in the first year, gate on revenue, age or founder status, and want a full day a month. Fewer than one CEO in twenty is in any of them.
Sources: RHR International / HBR 2012; Stanford GSB & The Miles Group 2013; Russell Reynolds Global CEO Turnover Index FY2025. Full citations in About.
You answer in writing, or we talk for thirty minutes and transcribe it. Either way it is your words, about one decision, with a numbers block at the end.
We push for specifics: dates, numbers, the sentence someone actually said. You see the final draft before anyone else does. We never ask a third party for quote approval and we never run a story you have not read.
You get a post written in your voice, a card with your numbers, a five-slide version and a badge. We never ask you to reshare a link; an original post travels roughly five times further.
Real names. What is said at the table stays at the table. No selling. No screenshots. Answer before you ask. Tell the true version.
